Savers is a second-hand clothing store which strives to benefit communities and the environment by reducing clothing waste and providing affordable quality clothing to consumers. I thought that the Savers' brand should reflect more than just its great bargains, and decided to emphasize the eco-friendly business model of the company with a new brand strategy.The logo is a fusion of environmental imagery and a diamond, representing the cyclical nature of recycling and and the idea of finding "diamond in the rough" |