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Blanca by Miss Gringalicious is a collaborative project with artist Stephanie Greene. Greene, an Argentinian- American artist, created a perfume that is the essence of whiteness. The scent is a repulsive combination of cigarette butts, aged cream, and candy. The goal of the project is to communicate the impossibility of reducing any racial group down to one attribute, such as scent. The aim of the package design is to disguise the perfume as a desirable high-end product, while also pushing the envelope to hint at the project's ironic and dark undertones. The synthetic blond hair embodies the creepy-chic tone of the project, while the classic perfume bottle, light pink coloring, and sleek silver type identifies the product with an upper-class white audience. |